2017
Started a tiffin delivery startup in my hostel in Jabalpur, connecting housewives with students for home-cooked meals. Went door to door for months. It failed — but it's where I learned to code.
Building in public · 2026
I'm a founder figuring out how to go from services to my own SaaS — in public.
8 years building software for other people. Now building GrowthAsist — my own product — and sharing the real process: what's working, what's not, and what I'm learning along the way.
8 yrs building software6 yrs running Techcream4 brands/products in motion
Chandra Tiwari
Founder · Techcream / GrowthAsist
Who I am
I run Techcream, a dev team that's spent 6 years building AI/SaaS products for founders. Along the way, I realized: I know how to build. I don't know how to grow.
So I'm doing something different — building my own product (GrowthAsist), and learning distribution, positioning, and selling for the first time.
No framework. No "proven system." Just the real, sometimes messy process — documented as it happens.
How I got here
The short version of 8 years, year by year.
The useful context: failed starts, tiny wins, services, products, and the shift I am making now.
2017–2020
Took a web dev job in a tier-3 city, then went freelance on the side. Got my first international client for $10.
2020
Quit during lockdown. Went all-in. Brought in my college friend Aditya as a 50% partner — started Coffee to Business.
2020–2022
Scaled Coffee to Business to $100K ARR. Co-founded HashtagCapture, an event photography startup, alongside it.
2022
Founded Techcream. Grew it into a 100% remote team of 10, doing AI/SaaS dev for founders.
2023
Built AiResponder, a LinkedIn tool. Got real customer interest — then got blocked by payment infrastructure when Stripe shut down Indian accounts mid-launch. Lost momentum and went back to services for a year.
2024–2025
Watched a client build and sell his own SaaS with AI, making real money solo. It scared us — and pushed us to think seriously about services vs. product.
2026
Moved to Indore to focus on this shift full-time. Started building GrowthAsist — and sharing the real process, in public, here.
Where I am right now
Roughly 8 weeks into building GrowthAsist in public. Currently around 150 weekly impressions on LinkedIn — up from 100 last week. Latest focus: prepping my first live webinar.
Week
08
Weekly impressions
150
Paying users
0 (yet)
Updated as the numbers move. That's kind of the point.
Latest from LinkedIn
What I've been sharing lately.
A small manual feed from the public build log. I will keep this moving as the numbers move.
"We finally got customers asking to pay. Then Stripe shut us down."
A story about losing a year after one technical detail killed real customer momentum — and what I'd do differently now.
Read full post →"Most founders think AI will reduce their workload. In reality, it's increasing their confusion."
On why more AI capability is creating more decision paralysis for founders — and a filter I use to cut through it.
Read full post →"Nobody really knows what AI means for their business yet."
The thread behind GrowthAsist: figuring out what founders actually need before turning AI into another noisy tool.
Read full post →Join the journey
Watching is free. Following along helps both of us.
If you're a founder figuring out a similar shift — services to product, building to selling, or just trying to do this without burning out — I'd genuinely like you along for this.
No pitch. Just real updates, lessons, and the occasional thing I built that you can try.
Building something similar? Say hi at hello@chandratiwari.in. I read every email.
What I'm building
Products, services, and experiments.
The things I am building around AI, growth, systems, and founder operations.
The LinkedIn growth system I'm using on myself — and writing about as it evolves. Designed for founders who want to grow without becoming someone they're not.
My dev team — for founders who need help shipping their AI/SaaS product. Quietly building under the hood for early-stage teams.
See what we do →
Easy systems for boring business operations. The place for turning repeatable work into simple, usable workflows.
Visit Smart Dhandha →
Coffee to Business is the wider founder-learning space: business lessons, practical ideas, and the quieter side of building.
Visit Coffee to Business →