Business and life are not separate things.
The way you build your company is the way you live your life. One reflects the other.
॥ श्री ॥
I've been trying to build something meaningful since I was 19 — from a village in Katni to software teams across the world. Still at it. Still learning. Still asking the bigger questions.

कनौर, कटनी → जबलपुर → इंदौर
Who I am
I grew up in Kanour, a village in Katni, Madhya Pradesh. School was a CBSE private school in the nearby town of Barhi. In 2015 I moved to Jabalpur for college — that's where I lived in a hostel and started my first business with my savings and a Bajaj Discover motorcycle. I've been building ever since. Not always successfully. But always genuinely.
I run a remote tech team. I'm building a SaaS product. I make sure I get enough sleep, learn something new every day, and stay focused on seeking the truth — not overcomplicating things.
Most people I meet think I'm 22. I'm almost 31. I've stopped explaining.
What drives me is simple: I want to build things that actually help people. Not products that only look good on a pitch deck. Real things. For real people.
“And somewhere alongside all of that — I'm trying to understand who I am. Not as a founder. As a human being.
What I believe
The way you build your company is the way you live your life. One reflects the other.
Speed without clarity is just organised chaos. I've been there. I know what it costs.
It has to be part of the journey itself. A founder who isn't fulfilled is just a very busy, very stressed person.
I'd rather have ten real conversations than ten thousand followers who don't know me.
With your team. With your clients. With yourself. Everything else follows.
What I do

I co-founded Techcream with my college friend Aditya. We're a 100% remote team of 10 people building software and SaaS products for businesses around the world. Four years in, still going strong.

My current focus. A system that helps founders and creators grow on LinkedIn without spending hours every day figuring out what to post. Still early. Very real.
A space for founders who want calm, sustainable growth — in their business and in their life. Not hustle culture. Not motivational quotes. Just honest thinking about building something without losing yourself.
Most founders treat LinkedIn like a billboard. It isn't — it's a conversation. I put together a free course inside the GrowthAsist Academy that teaches you exactly how to think about LinkedIn growth: positioning, content strategy, and what actually drives results. No fluff.
Get free accessMy journey
Living in a hostel in Jabalpur, the tiffin food was oily and felt unhygienic half the time. I thought — what if I connected housewives who wanted extra income with students who wanted home-cooked food? I started it with my savings, scaled to 10 deliveries a day on my Bajaj Discover, went door to door talking to sellers and students. It didn't work. But I learned what it actually feels like to go out and sell something.
I taught myself web development and got my first client outside India for $10 — a simple static website. That $10 was one of the most important moments of my life. I realised the world was bigger than Jabalpur.
Freelanced on the side while working a job. Kept charging more. Kept learning. Got a big break from a marketing company and understood what real value delivery looks like.
Lockdown happened. I quit my job, started Coffee to Business alone, got my first project, delivered it, then got another. Invited my friend Aditya to join as co-founder. We figured it out together.
Grew from zero to good revenue in two years. Built a remote team. Served clients across the world. Did annual retreats — Nepal, Kerala, Tamil Nadu, Goa. Learned that managing a team and managing yourself are equally hard.
Alongside Techcream I put real money into friends' startups — a local bus and daily-commute business, a cafe and OTT venture, a retail clothing brand, plus some local lending and trading bets. Some of it taught me how businesses outside software actually work. A lot of it I'd do differently now. It's part of the journey, not a footnote.
AI changed everything. Clients started building their own products. I realised I'd spent years building software for others but never seriously built a product for myself. That scared me. Then it motivated me.
Moved to Indore. Experimenting every day. Building GrowthAsist. Learning marketing, distribution, and what it means to sell something I actually created. The hardest chapter yet. Probably the most important one.
Giving back
Business is how I pay the bills. Giving back is how I stay grounded. These are the things I'm doing — or planning to do — for the world outside the startup.

During the 2020 lockdown I opened a free program and personally taught ~50 people how to code and build on the internet. Most of those who completed it landed full-time jobs. One of the most rewarding things I've ever done.
I created a small space — Sri Hit Kripa — where a handful of young people could come, learn, explore opportunities and grow in a good environment. Around five people were part of it. It wasn't perfect, but it was a start.
I started a YouTube channel to give back what I keep learning. Began with AI automation tutorials, now moving into marketing and growth. The goal is to make good knowledge freely accessible to anyone building something.
I tried to organise a community tree plantation drive in my village but didn't have enough people behind it at the time. So I planted trees on my own. I'll keep doing this — quietly, consistently, every year.
Kirtans, morning rituals, and small gatherings where we have real conversations about life, values and meaning. My way of keeping the roots alive. It also includes work towards building a Gausana — a cow care centre — in the village.
My next big one: going into government schools to teach students about AI, marketing, and how to think about a career in this new world. The goal is 10,000 students — and I'll record the content and make it freely available too.
These aren't polished programmes with decks and KPIs. They're things I feel I need to do. Some worked, some are still trying to, and some haven't started yet. If any of this resonates — I'd love to work on it together.
Beyond work
Founder is not the only thing I am. These are the things that keep me whole.
Singing, playing instruments, sitting in on bhajans. The thing that has nothing to do with building — and is exactly why I need it.
Not every line I write is for a client or a product. Some of it is just me figuring something out because I'm curious.
I spend a lot of time reading and thinking about where technology is actually headed — not just what's trending this week.
Going deeper into questions about life, meaning, and who I'm becoming. Long conversations on this are some of my favourites.
Who I want to meet
Not just tech founders. Anyone who has decided to take responsibility for creating something that helps other people. A product, a service, a community, a small business — even just an idea you're still working up the courage to start.
Especially if you're asking the questions beyond the business ones. What kind of life am I building? Am I taking care of the people around me? Am I becoming the person I want to be while doing all of this?
Click below and say hello. That's it. No forms, no calendars, no waiting.
I respond to every message personally.